There are some new, innovative clubs on the market right now. The technology used to make them may not always be a great help for the average player, but they sure are pretty to look at.

Thomas Irons and Wood are clubs that work to help with your alignment. Poor alignment cause poor shots, missed holes, and soreness that needn’t be a part of your golf game. The patented technology of Thomas clubs helps to make alignment easy. This will (according to the people at Thomas clubs) help you make “longer, straighter, more accurate shots we all desire”.

To gain the same alignment advantage found on most putters, Thomas Golf has redesigned the top plane of each Iron and Wood to support an alignment indicator that is parallel to the ground and the direction of the club face.

Although this may seem simple, that simplicity is the beauty of this system. The alignment technology integrates flawlessly with the basic steps of correctly setting up a golf shot. You not only align your shot, you align your body by using the club markings as your guide.

Another innovation from Thomas Golf is the AT510 Hollow-Head Irons. The Hollow Head Technology completely removes weight from the center of the club head, dramatically expanding the area of forgiveness via greater perimeter weighting and lower center of gravity than a cavity-back design. More forgiveness mean an easier games for many of us.

Putters are in class by themselves when it come to technological advances. The Odyssey White Hot XG #7 Putter is no exception. It is building on the success of the White Hot insert technology which combines a soft, resilient elastomer core with a thin, firm cover of urethane. The claim is that it has exceptional feel and feedback

With a mallet style head that looks reminiscently like the starship Enterprise, the new technology on the #7 White Hot putter boasts a higher MOI from shifting the weight to the perimeter of the putter head allowing greater forgiveness and truer roll. The putter has also introduced a textured impact zone enhancing the sweet spot and have re-weighted the alignment wings resulting in the higher MOI.

The SeeMore putters system does exactly what it does on the job; the idea is that you “see more” when lining up your putt. The putter provides a visual aid telling you if you are opening or closing the face of the putter by the use of a red dot, which immediately warns you if you are out of alignment.

Choose you clubs carefully. But remember that no matter how expensive the club, its only as good as the person wielding it.